Improve the lives of everyone living with cancer...

Macmillan Cancer Support

Macmillan Cancer Support HTML Email

Macmillan is one of the largest British charities and provides specialist healthcare, information and financial support to people affected by cancer. As well as helping with the medical needs of people affected by cancer, Macmillan also looks at the social, emotional and practical impact cancer can have, and campaigns for better cancer care. Macmillan Cancer Support’s goal is to reach and improve the lives of everyone living with cancer in the UK.

Macmillan Cancer Support approached our monsters to design and develop an HTML email that would promote their ‘Miles for Macmillan’ campaign. Working with Macmillan we first created a visual design of the email template that would inform potential fundraisers about the campaign and encourage people to signup via their website. Once approved, it was case of developing the template so it could be used with their Email Marketing software, ensuring it rendered correctly for all Mail clients and devices.